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Noble ► Biz 4 Breakfast 10/27/2015 8:30:00 AM
Noble ► Biz 4 Breakfast


Join us at the Noble Library for networking, light refreshments and information to make your business a success. Book: Be your Own Brand. Summary: In the first edition of this bestselling work, the authors described how the art and science of brand building is typically identified with businesses, products, and services, but that personal and professional relationships can also be seen -- and managed -- in this very practical and effective light. The authors presented "personal brand management" as a real-life professional development tool that creates and reinforces strong, enduring relationships fueled by each individual's corevalues and beliefs. This revised edition leverages its past success (brand equity) to take advantage of the increased acceptance of personal brand as a personal and career development framework and for creating a competitive edge. McNally and Speak again show readers how to conceive, convey, and manage a distinctive, relevant, and consistent personal brand -- an accurate reflection of who they really are -- but now they have eight additional years of research and new information that recognizes the importance of relationship alignment, differentiating between a brand and a strong brand, and how social networks have impacted the branding process and how to use social networking to build a strong brand.


Tuesday, October 27, 2015
8:30 AM - 10:00 AM
Noble Public Library - Coman Culbert Community Room
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